Now Platform – the Platform of Platforms
The Now Platform® is an application platform as a service that automates business processes across the enterprise. The Now Platform provides the infrastructure to help your organization develop, run, and manage applications.
There are plenty of features built in the Now Platform which we can explore and experience with free Personal Developer Instance (PDI)
We can name one of them which is Single Data Model

The platform is built for enterprise with the need of digital automation and cutting costs

Deliver a common set of core capabilities
Provide users with high-performance business services that make work simpler, faster, and more productive.

Eliminate silos with a single data model
Prevent silos by sharing data across the enterprise from your instance. Extend the data model with a flexible table schema.

Provide reliable and secure cloud services
Provide reliable service from multi-instance cloud services. Secure data and communications with encryption.
The benefits of the Now Platform
Work smarter and faster

Unleash the power of AI and analytics to surface information, make predictions, and automate repetitive tasks so you can focus on strategic work.
Deliver engaging experiences

Achieve new levels of user productivity and satisfaction with intuitive omni-channel experiences that are as easy to use as common consumer apps.
Connect your enterprise

Rapidly unite people and processes with intuitive, cross-enterprise integrations for ServiceNow solutions and external services.
Automate work for everyone

Empower anyone to automate, extend, and build digital workflow apps across the enterprise with a single, unified platform.